About

Vision
“We offer Safe, Efficient and Reliable transport solutions”.
To be the most reliable ,efficient transport & distribution provider to various customers in South Africa.
Excellent customer service at all times.
Mission
To attract, attain and retain clients through the provision of both safe and efficient transport solutions and one that will leave the client confident in a dependable association with our team.A hands on and vigilant management approach at all times.
– Continually reviewing and improving the efficiency of the business.
– Increase & maintain our market share by always having competitive advantage.
– Form , develop and maintain long term relationships with all our customers ad stakeholders.
– Establish a company reputation that is based on honesty , loyalty , integrity and hard work.
– Invest in the community that we operate in through sponsorships and upliftment programmes.
– Play an active role in black economic empowerment (BEE).
Core values
Safety
Safety both on and off the road is paramount to the success of our business. We therefore aim to ensure that all employees receive ongoing training that supports safe driving practices on the roads of South Africa and that also comply with the requirements of the Road Traffic Inspectorate.
Vehicles which conform to safety and efficiency requirements at the highest level – the benchmark is European standards.
Integrity
Strong business relationships are built on trust and integrity. WR Logistics team members will strive to ensure this by conducting every-day business with an ethical framework in mind, honest business practice, and will always display complete impartiality.
Service
Right at the start, the team at WR Logistics made a commitment to offering our clients the best possible standard of service achievable. We know that exceeding the expectations of our clients will provide us with a competitive advantage, required for our business to be sustainable.
People
The crux of a successful business lies in the way employees and customers are treated. We aim to ensure that any individual making contact with our company, be it an employee or a client, will be embraced the same way, i.e. with the patience to actively listen; with empathy and understanding for their situation; with honesty regarding the “positives” and difficulties that are can be expected; and with professionalism to aim to get the job done.
Fleet
We strive to acquire the correct type and number of vehicles appropriate to the requirements of our clientele. We aim to manage our fleet in a manner that ensures least possible operational costs. We pride ourselves in maintaining consistent high mechanical reliability by ensuring our vehicles are fully maintained by OEM service centres. The company implements a policy and procedure that reflects the best way to operate a fleet with the client’s interest in mind. Hire vehicles to clients either short or long term, whichever is most cost effective and economical for our clients.
Social responsibility
Here at WR Logistics, we believe that it is our obligation, like any other business entity, to identify and get involved in projects that will help balance the economy and the ecosystem. WR Logistics is a business named after one of Africa’s Big Five, the White Rhino.
After a chance encounter with a White Rhino calf who had watched his mother butchered for her horn, it became evident what direction WR Logistics wanted to take. Wildlife conservation and the protection of the Rhino is that which drives the business etiquette of WR Logistics. To date we have been involved in raising both funds and awareness about the plight of the worlds Rhino population and the effect poaching has had on this species. You can read more about these efforts as well as some of our favourite NPOs on our Instagram link (@wrlogistics). We aim to grow these efforts as our company grows, ensuring that a sizable portion of annual profits are donated to the caring and protection of Rhinos, Elephants and other wildlife

BEE
WR Logistics is committed to the training and development of previously-dsiadvantaged persons, and to gender equality.Although we are currently too small to offer part ownership to employees and other stakeholders, WR Logistics will instead , put in place structures that will enable employees to be empowered through:
– Education and training
– Enhancement and self-worth
– Stimulating a desire to achieve
– Creating a dream of entrepreneurship and ownership
By creating opportunities at worker level , a real and positive contribution can be made to black Empowerment.

CONCLUSION
Customer satisfaction is paramount importance at WR Logistics . We will continually strive for innovative and efficient ways of conducting business resulting in streamlining the cost structure.We pride ourselves to always act in a transparent and ethical manner, and uphold reputable business principles and practices.
“ INNOVATIVE TRANSPORT SOLUTIONS “